Privacy Policy

DS Realty Tech Pvt Ltd (“DS Realty”, “we”, “our”, or “us”) is committed to protecting the privacy of its users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or use our website, mobile application, and any related digital services (collectively, the “Platform”).

By using the Platform, you consent to the data practices described in this Privacy Policy. If you do not agree with this Policy, you should not use the Platform.

1. Information We Collect

1.1 Information You Provide Directly

• Full name, email address, and mobile phone number when you register an account or submit an enquiry;
• Property preferences, budget range, and locality of interest submitted through search forms or enquiry forms;
• Communications, feedback, or support messages you send to us;
• Broker or partner registration details including RERA registration numbers;
• Any other information you voluntarily provide to us.

1.2 Information Collected Automatically

• IP address, browser type, operating system, device type, and screen resolution;
• Pages visited, time spent on pages, referring URLs, and click-stream data;
• Search queries entered on the Platform;
• Cookies, web beacons, pixels, and similar tracking technologies;
• Approximate geographic location based on IP address.

1.3 Information from Third Parties

• Information from social login providers (e.g. Google) if you choose to sign in using a third-party account;
• Publicly available property and RERA data from government regulatory portals;
• Analytics data from third-party analytics providers.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve the Platform and its features;
• To respond to your enquiries and connect you with relevant property developers or agents;
• To personalise property listings and recommendations based on your preferences;
• To send you transactional communications, property updates, and service-related notifications;
• To send you marketing communications about new projects, price trends, and DS Realty services, where you have consented or where we have a legitimate interest to do so;
• To power AI-assisted features, including property recommendations and chat tools, using your query data and stated preferences;
• To detect, prevent, and address fraud, abuse, or security incidents;
• To comply with applicable Indian laws, regulations, and legal obligations;
• To analyse usage trends and improve the quality of our services.

3. Use of Data by AI Tools

When you use AI-powered features on the Platform, the queries, messages, preferences, and other inputs you provide may be processed by AI models to generate responses, recommendations, or estimates. Please be aware of the following:

• Do not share sensitive personal, financial, or confidential information through AI chat tools;
• Your AI interactions may be stored and reviewed for the purposes of quality improvement, safety monitoring, and debugging;
• AI-generated outputs are not guaranteed to be accurate or appropriate for your specific situation;
• DS Realty does not warrant that AI conversations are fully confidential and they may be accessible to authorised personnel for moderation and review purposes.

4. Disclosure of Your Information

DS Realty does not sell your personal data to third parties. We may share your information in the following circumstances:

4.1 With Property Developers and Agents

When you submit an enquiry for a specific property, your contact details and stated preferences may be shared with the relevant developer, builder, landlord, or authorised DS Realty referral partner to facilitate follow-up communications. By submitting an enquiry, you consent to this disclosure.

4.2 With Service Providers

We may share your data with trusted third-party service providers who assist us in operating the Platform, including cloud hosting providers, database services, email delivery services, analytics providers, payment processors, and customer support tools. Such providers are contractually bound to handle your data securely and only as directed by us.

4.3 For Legal Compliance

We may disclose your information if required to do so by law, court order, government authority, or where we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of DS Realty, its users, or the public.

4.4 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving DS Realty, your personal data may be transferred to the successor entity as part of that transaction, subject to equivalent privacy protections.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Platform, remember your preferences, analyse traffic, and deliver relevant content. You may control cookie settings through your browser preferences; however, disabling certain cookies may affect the functionality of the Platform.

We may use analytics services such as Google Analytics to collect aggregated, anonymised usage data. These services may place their own cookies on your device in accordance with their respective privacy policies.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements. When your data is no longer required, we will securely delete or anonymise it in accordance with our internal data retention policies.

7. Data Security

We implement appropriate administrative, technical, and physical security measures designed to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include industry-standard encryption, access controls, and secure server infrastructure.

However, no method of transmission over the internet or method of electronic storage is one hundred percent secure. DS Realty cannot guarantee the absolute security of your data and accepts no liability for any breach of security beyond our reasonable control.

8. Your Rights

Subject to applicable Indian law, you may have the following rights with respect to your personal data:

• The right to access the personal data we hold about you;
• The right to request correction of inaccurate or incomplete data;
• The right to request deletion of your personal data, subject to our legal obligations;
• The right to withdraw consent for marketing communications at any time;
• The right to object to certain processing of your data.

To exercise any of these rights, please contact us at the details provided in Section 12 below. We will respond to your request within a reasonable timeframe in accordance with applicable law.

9. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected personal information from a minor, please contact us immediately and we will take prompt steps to delete such information.

10. Third-Party Links

The Platform may contain links to third-party websites, builder portals, or external resources. DS Realty does not control these third-party sites and is not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

DS Realty reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page. Your continued use of the Platform following the posting of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy team:

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, and the rules framed thereunder. Any disputes relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Bangalore, Karnataka, India.